For a small town like Cedar Falls or Waterloo, shopping local is so meaningful to not only the business owners but also the customers. The Cedar Valley offers so many cute and trendy boutiques to stop into for gameday wear, brunch outfits, or the perfect gift for someone you love. Here are a few local boutiques to visit on your next shopping day!
Pepper Boutique– Downtown Cedar Falls
Vibe: trendy, girls night out, classy, on the go fits
What they’re known for: the comfiest matching sets and denim
What I love/buy there: soft sweaters and elevated going out tops
Pepper has the trendy style down. Their store is always stocked with cute patterns and must have basics.

Temooi Boutique– Downtown Cedar Falls
Vibe: modern, minimal, trendy, clean
What they’re known for: striped cardigans and jackets
What I love/buy there: my favorite type of cardigan, fits me perfectly
Temooi’s cardigans and jackets are a standout! They always have popular styles and colors in for the next season! The way they organize by colors is so aesthetically pleasing too!

Midwest Blessed Boutique– University Ave, CF
Vibe: Boho, chic, soft
What they’re known for: Denim, hats, unique bags
What I love/buy there: basic tees and jewelry
Midwest Blessed has an array of items to choose from: hats with cute sayings, dainty jewelry, home decor, clothing, and hair accessories. They have it all!

Spotlight Boutique– Downtown Cedar Falls
Vibe: comfy, classic, minimal
What they’re known for: seasonal clothing items, sweaters
What I love/buy there: essential sweaters
Spotlight Boutique keeps it simple with capsule-wardrobe pieces and has some great game-day or holiday items!

The Funky Zebra Boutique– Downtown Cedar Falls
Vibe: colorful, trendy, elevated
What they’re known for: fun patterns, elevated basics
What I love/buy there: Sweater tops, dresses and skirts
The Funky Zebra has every color or pattern you love! The store is so vibrant, and they do a great job of offering business-casual pieces for the corporate girls or relaxed pieces for summer date nights.

Belle and Co Boutique– Waterloo
Vibe: midwest coastal, casual
What they’re known for: relaxed pullovers and zip-ups
What I love/buy there: beachy summer pants or tanks
Belle and Co is the spot to get your summer essentials! Pastels, flowy pants, and slouchy pullovers are their expertise!

Next time you need an outfit or just want some retail therapy, check out these trendy local boutiques! Which one are you visiting next?

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