After clarifying brand direction and visual mood, I wanted to test the next question: Can AI turn a vague brand feeling into a product visual? In this experiment, I tested Lovart, an AI design tool, to generate an early product image for a virtual tea brand, Wendy Tea. My goal was not to create an …

When I first started using AI for creative work, I thought the question was: which AI tool is the best? But while building W TRY AI, I realized that different AI tools are useful for different parts of the branding process. In this post, I am focusing on AI chat assistants, not visual design tools …