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Unstoppable: Nike’s “You Can’t Stop Us” Campaign
How Nike’s “You Can’t Stop Us” Redefined Sports Marketing In the Summer of 2020, the world was shut down. Stadiums were empty and social tensions were high. Nike released one of the most memorable sports marketing campaigns of the decade: “You Can’t Stop Us.” At the…
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March Madness 2025: How Brands Are Winning on Social Media
March madness is not just a basketball tournament — it’s a prime opportunity for brands to connect with millions of passionate fans. With social media being at the heart of modern sports marketing, companies are finding very creative ways to drive engagement, spark conversations, and turn…
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Sports Marketing Trends in 2025
Sports Marketing is evolving rapidly as technology keeps advancing and consumer behaviors keep changing. With the rise of digital engagement, artificial intelligence, and immersive experiences, brands must stay ahead of the curve in order to capture audience attention effectively. This article will explore the key sports…
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The Evolution of Sports Marketing
Sports Marketing has transformed dramatically over the years, evolving from just simple sponsorship deals into multi-channel, data-driven strategies that engage audiences all over the world. With the technological advances we have seen over the years as well as the changing of consumer behaviors, brands now have…
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How Sports Influences Brands and Their Marketing
The Backstory When you watch any sports game, you are constantly consuming advertisements and playing right into a brands marketing strategy. That is how genius marketing has become, you’re not doing anything but you are constantly consuming their brand. For example, at a MLB game there…
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A Passion for Sports Marketing
I have always had an interest in marketing, just the use of creativity incorporated into strategy always keeps things fresh. The ever-changing strategies paired with sports would be pairing two things I have a ton of interest in and combining them, making me never get bored of my job.