PR Analysis: Monsters Cast Interview on the Today Show

In this analysis of PR strategies in celebrity interviews, we explore how Cooper Koch and Nicholas Alexander Chavez used key public relations tactics during their recent Today Show appearance to shape their public image. The cast of Monsters—a series centered on the Menendez brothers’ infamous case—demonstrated effective PR strategies in their responses, showcasing how celebrity interviews can be managed to maintain a positive public image.

First, Cooper offered an emotional reflection when asked about his phone call with Erik Menendez the night before the show premiered.

“You know we had a really nice conversation and I got to basically tell him that I believe him and I did everything that I could in my power as an actor to portray him as accurately and as authentically as possible.” 

Cooper’s emotional response was a masterful PR strategy, showcasing empathy and authenticity—key elements of effective public relations. Furthermore, on September 21, Cooper had the opportunity to visit Erik and Lyle Menendez in person, along with Kim Kardashian, to discuss prison reform. This humanized his connection with the Menendez brothers and tied him to significant social causes, boosting his public image.

Later in the interview, Nicholas faced a challenging question: “Do you hope to connect with Lyle one day?” Instead of a direct “no,” Nicholas gave a more thoughtful response:

“You know its interesting you take on these jobs as an actor and then I think a big part of that job at least for myself is letting it go gracefully and then moving on to the next thing.”

This response was a clever PR move, as Nicholas framed his answer within the context of his professional role as an actor, gracefully sidestepping the question. He maintained professionalism and distance, emphasizing the importance of moving on after a project. This strategic ambiguity allowed him to keep the door open for future conversations without making any firm commitments.

Cooper and Nicholas navigated the interview with poise, turning potentially difficult moments into opportunities to engage with the audience and control their narrative. Their thoughtful responses provide great examples of how PR strategies in celebrity interviews can manage public perception and shape personal brands.