How Netflix’s “Monsters” Has Put the Spotlight Back on the Menendez Brothers – A PR Perspective

Netflix’s recent Monsters release has raised public fascination with the infamous Menendez brothers case. True crime stories are consistently popular, and Monsters is taking full advantage by diving into the details of this highly publicized case. The case, which had faded somewhat from the public’s immediate memory, is now back in the headlines, sparking debates, analysis, and intrigue around the brothers’ lives and the dynamics that led to the tragic events.

Recent Updates on the Case

Recent updates in the Menendez brothers’ case include a recommendation from Los Angeles County District Attorney George Gascón for Erik and Lyle Menendez to be resentenced and eligible for parole. This follows a review that considered their past abuse allegations and recent changes in legal perspectives on such cases. A hearing is scheduled for November 26, where a judge will decide. The brothers’ defense has presented new evidence and argues for their release based on their troubled upbringing

1. “True Crime” Genre Appeal

True crime content like Monsters attracts audiences eager to dive into cases’ psychological and emotional depth. The Menendez brothers’ story—one of murder, family conflict, and complex motives—fits well into this framework. From a PR standpoint, true crime shows capitalize on the public’s desire for intense, real-life drama. Monsters leverage this effectively, reinforcing Netflix’s position as a leader in emotionally gripping, high-stakes storytelling. Focusing on actual crime cases, Netflix cultivates a brand that meets the public’s curiosity while keeping discussions alive around older cases.

2. Audience Engagement

One of the most compelling PR strategies for shows like Monsters is creating “celebrity status” for individuals in criminal cases. The show has given the Menendez brothers renewed notoriety, with people now revisiting or discovering the details of their case. This buzz has sparked online discussions, fan theories, and even calls for justice and mercy from the public. 

3. The “PR Impact”

Monsters has taken an exciting PR approach by focusing on the perspective of those involved, including the brothers, potentially reframing public perception. The Menendez brothers’ portrayal in the show offers insight into their backgrounds, which may lead viewers to sympathize with them in ways they hadn’t before. The media’s ability to humanize individuals, even those with criminal histories, can create a complex narrative that blurs the lines between villain and victim. For PR, this draws viewers into ethical debates, questioning what might drive people to act in unimaginable ways. This rebranding fuels conversation and keeps the story relevant.

4. The “Re-Telling” Effect

As public opinion shifts or renews its intensity, it may impact future decisions about the case, whether through appeals, new statements, or media advocacy. The recent call for a retrial adds an urgent layer to this dynamic, indicating that the story is far from over. For Netflix, the potential influence on real-life legal processes positions Monsters as more than just entertainment—it becomes a platform with real-world effects.

Final Thoughts

From a PR standpoint, Netflix has successfully combined emotional engagement, cultural relevance, and audience involvement, ensuring that these stories continue to resonate. And while true crime narratives can sometimes tread controversial ground, Monsters exemplifies how, with the right PR framing, stories from the past can become deeply relevant, sparking new interest and potentially influencing outcomes both on-screen and beyond. Do you believe the Menendez brothers will be set free?