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Brand x Celebrity Collaborations of 2025 So Far

By Evelyn Torres

Fortnite x Sabrina Carpenter

Fortnite, the immensely popular video game with over 650 million registered users, has launched an exciting collaboration with Grammy Award winner Sabrina Carpenter starting April 8th. Players can now play the game as Sabrina Carpenter’s avatar, complete with a variety of stylish outfits.

ColourPop Cosmetics x Hyland Sisters

After much anticipation, ColourPop Cosmetics has finally unveiled their campaign collaboration with Dance Moms stars Paige and Brooke Hyland. The sisters, known for their impressive dance skills on reality TV, are the face of ColourPop’s campaign for their new liquid blush collection.

@colourpopco

SUDDEN DEATH: Pearly vs. Natural Liquid Blush 🎮💥💘 Choose your character and customize with 6 NEW pearly shades of our fan-fave Liquid Blush. 6 new pearly shades dropping on 4/10 at 10AM PT. 💫 @Paige Hyland wears pearly shade, I Love It, and @Brooke Hyland wears natural shade, Angel Face.

♬ original sound – ColourPop Cosmetics

Calvin Klein x Bad Bunny

Every now and then, Calvin Klein’s campaigns create quite a buzz. Their latest campaign, featuring Reggaeton Grammy award winner Bad Bunny, is no exception. Bad Bunny’s collaboration with Calvin Klein showcases the brand’s new Icon Cotton Stretch collection.

Crumbl x Kardashian/Jenner Family

Crumbl has skyrocketed in popularity over the past year. Each week, they offer a rotating selection of flavors, often featuring exciting collaborations. Notable partnerships have included Olivia Rodrigo and Jimmy Fallon. From April 6th-12th, you can indulge in the Kardashian/Jenner family’s cookies, with each member presenting their own unique flavor for you to try.

@crumbl

🎂 KRIS’ CLASSIC YELLOW LAYER CAKE (NEW) | 🍫 KOURTNEY’S FLOURLESS CHOCOLATE CAKE (NEW) | ✨ KIM’S SNICKERDOODLE CRUMB CAKE COOKIE (NEW) | 🤍 KHLOÉ’S COOKIES & CREAM SKILLET COOKIE (NEW) | 🧁 KENDALL’S COOKIE DOUGH CUPCAKE COOKIE (NEW) | 🎊 KYLIE’S PINK CONFETTI SUGAR COOKIE (NEW) | 🍪 DOUBLE CHOCOLATE CHIP COOKIE #Crumbl Don’t forget, Minis are available all week long! 🍪 Available only in select products while supplies last. ✨

♬ original sound – Crumbl

McDonalds x Angel Reese

McDonald’s has a history of collaborating with celebrities to create meal experiences. Past partnerships have included BTS, Travis Scott, and Saweetie. This time, McDonald’s has teamed up with the Chicago Sky WNBA star, Angel Reese. Reese is the first female athlete to have her own McDonald’s meal special.

Oreo x Post Malone

Oreo has definitely had some unusual collaborations in the past, such as with Coca-Cola. This time, they’ve partnered with Grammy-nominated artist Post Malone. The limited-edition Post Malone Oreo features a swirled center of salted caramel and shortbread creme, along with unique cookie designs.

@postmalone

Now you can decide for yourself: is this the best @OREO ever?! Available on shelves everywhere 😎 #ad

♬ original sound – Post Malone

Levi’s x Beyoncé

Beyoncé is renowned for her impeccable style, and her collaboration with Levi’s perfectly showcases her fashion-forward sensibilities. The collection features a range of denim pieces that highlights western look with a modern twist.

@levis

Chapter 2: “Pool Hall” reimagined with Beyoncé. #LiveinLevis @Beyoncé

♬ original sound – Levi’s

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