By Evelyn Torres
Can’t decide on a career path or major? If you enjoy writing and creating, public relations might be the perfect major for you. With this major, you have a plethora of career options, especially if you’re unsure about your post-college plans.
What is Public Relations?
The beauty of public relations is its versatility—you can enter any industry that piques your interest. Your daily tasks will vary depending on your chosen field, but the core skills remain the same. But what is public relations or PR anyways? According to the Public Relations Society of America, PR is trying to make positive relationships with other organizations and their publics through a strategic communication process. You often will do this through sharing media and information to the public to shape the reputation of an organization or individual.
What Do You Learn as a Public Relations Major?
This major involves a lot of writing, research, content creation, and communication. You’ll gain a wealth of experience and develop numerous skills. You’ll learn journalism, marketing, event planning, and more. You’ll master interviewing techniques, press release writing, digital advertising, video and photo editing, storytelling, and event planning. These skills prepare you for roles such as PR specialist, marketing communication professional, news reporter or anchor, and event planner.
Where Can You Work With a PR Degree?
Beyond these roles, there are countless industries to explore. You could work in healthcare, law, beauty, fashion, sports, weddings, or virtually any type of company. Even if you don’t have an interest on a specific industry you can work for a PR firm, where companies will hire your firm to do their PR or digital marketing. Though a firm you will get to work with many different types of companies.
Why should you be a PR Major?
A major like PR offers a ton of career paths for those who enjoy writing, creating, and communicating. The skills you develop are highly transferable and in demand across various industries. Whether you choose to work directly within a specific industry, at a public relations firm, or even create your own company you’ll have the skills set to build a positive reputation and relationships. If you’re looking for a major that provides both flexibility and a wide range of career options, public relations might be the perfect fit for you.
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