By Evelyn Torres
PR Packages
Let’s talk about the 5 best PR Packages. PR packages are one of the many perks of being an influencer or journalist.
Typically, PR packages are products that companies send to influencers or journalists. When they receive the package they are able to create content about the company and their products. Over the years there have been really creative PR packages from companies.
BÉIS TRAVEL
Béis Travel, founded by Shay Mitchell, has a reputation for doing one of the cutest PR packages. They are also known to have the best quality luggage out there with great designs. During the summer of 2023, many brands were able to create great collaborations when the Barbie, directed by Greta Gerwig, movie came out. Béis Travel sometimes gives out carry on luggages for PR, but with Barbie collaboration, they took it to whole other level!
RARE BEAUTY
To promote their latest “Positive Light” highlighter collection, Rare Beauty sent out PR packages. Not only did it come with the new product, but it also came with custom initial earrings personalized for each influencer. They were able to align their mission by promoting self-expression and celebrate individuality.
SONNY ANGELS X CASETIFY
The Sonny Angels x CASETiFY collaboration PR box was inspired by the Sonny Angel HIPPERS Harvest series. Sonny Angels are popular collectables that many influencers unbox. This package includes a phone case and a Sonny Angel with adhesive to stick on the back. This was one of the cutest and most sought out for PR package.
GENTLE MONSTER JEWELRY
Gentle Monster Jewelry beautifully designed PR package perfectly showcased their 2025 Collection. They included eyewear like prescription glasses, tinted glasses, and acrylic sunglasses with ornate designs. They are all intricately embellished with pearls and rhinestones. One of the standout items in the PR package is the Gentle Monster Jewelry Wand! It is a must-have for influencers and for anyone who loves maximalist and fashion-forward designs.
GISOU
The Gisou created probably one of the most extravagant PR package. This package includes a mini fridge filled with a variety of Gisou’s products. Influencers received hair and body oils, hair perfumes, serums, and multiple lip tints in every shade. The fridge also contained bottles of Mogu Mogu juice and different kinds of fruits. Gisou was able to garner significant attention on social media by sending this giant surprise.
To learn more about the basics of PR: CLICK HERE
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