The Best Holiday Campaigns of All Time: 6 Brands That Have Captured Festive Marketing

Home Holiday marketing can be very impactful when done right. The best campaigns don’t just sell a product; they emotionally connect with consumers, making the experience more meaningful and memorable. People love supporting causes bigger than themselves, which is why many brands partner with charities during the holiday season.

1. Pampers Silent night

Pampers’ campaign showed sleeping babies from all around the world to the Christmas song Silent Night. They promised to donate 1 tetanus vaccine for third-world children for every pack of diapers that was purchased. The campaign was very successful and they ended up raising 40 million dollars for children around the world.

2. Starbucks’ Iconic holiday cups

Every year, around the holiday season, Starbucks releases its fun holiday cups. People look forward to this every year, and some may even be more likely to purchase a drink just to get the holiday cup.

3. Coca-Cola’s “Share a Coke”

With Coca-Cola’s share a coke campaign they promoted people to buy personalized bottles with their name on it. They also encouraged people to grab one for their friends and family members. This campaign created emotional connections with friends and family but also with the brand as well. People got in the holiday spirit and excited to look for their friends and families names. This made people buy more drinks because they spotted a name they knew.

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4. Macy’s “Believe” Campaign

Macy’s campaign encouraged families and children to come into on of their stores and write and drop off a letter to Santa Claus and leave in their believe mailbox. For every letter they received the donated a dollar to the make a wish foundation up to a million dollars.

5. Hersey’s kiss commercial

This isn’t so much a campaign, but rather a very successful and memorable holiday commercial. In the Hershey’s ad, the Kisses are seen playing “We Wish You a Merry Christmas” like bells. The ad was first shown in 1989. The commercial had such a lasting impact that it was even recreated in 2023, proving its success.

6. Cadbury Secret Santa Campaign

In 2022, Cadbury launched a nationwide campaign that allowed 120,000 people in the U.K. to send chocolates to their friends and family members anonymously. To participate, individuals had to be among the first to find Cadbury’s select campaign posters, which were scattered across the country. Each poster featured a QR code that linked to Cadbury’s website. From there, participants could choose the chocolate they wanted to send and select the recipient.

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