6 Reasons Steve Jobs and Apple Captured the World’s Attention

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Steve Jobs’ background and facts

-Date of birth: February 24, 1955

One of the many things Jobs is known for is co-founding Apple Inc. on April 1, 1976 with Steve Wozniak, and Ronald Wayne. Steve and Woz started making and selling Apple I computers in Jobs’ garage. After leaving Apple in 1985, Jobs founded a new company called NeXT. In 1986, Jobs also offered financial support and helped fund Lucasfilm, which then led to the development of what is now known as Pixar. In 1997 Jobs returned to Apple as CEO. Jobs knew how to market not only himself, but also his company changing the world of technology forever.

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1. Jobs was a marketing genius

Jobs had a remarkable ability to market not only himself but also his products and ideas. One of his most popular ad campaigns was “Think Different.” Jobs had the power to draw people in and listen to his ideas.

2. Innovative leadership

Jobs also had the ability to see the future potential of technology. He had many ideas on how to make technology more user-friendly and convenient, in ways people didn’t even realize were possible. He created products that people didn’t know were possible.

3. Focus on Design

Apple products today all have something in common, which is their sleek, simple and clean designs, making their products not only visually appealing but also functional. When Jobs released the iPhone in 2007, people were amazed by his idea. He understood the importance of user experience the idea that simplicity in his design would make more people interested in Apple’s new products.

4. Apple’s Iconic Branding

When people hear the word Apple, most instantly think of Apple products and technology. Their branding has shaped how people see technology today, with some even going as far as having every item they own be Apple products: iPhone, iPad, headphones, laptop, watch, etc. People are drawn to Apple products because of Apple’s branding, making them stand out against the competition.

5. Focus on User Experience

Each year, a new iPhone is released, and each year, Apple makes improvements to their design. Jobs prioritized user experience, ensuring that all the technology he created was easy to use. He wanted to expand his customer base so that everyone would be able to use his products.

6. Lasting Legacy

Jobs’ creative approach to technology and design changed many other industries and set new guidelines for emerging ideas. He established the idea that technology should be easy to use and eye-catching, inspiring many other companies to prioritize their designs and user experiences. He raised the standards of technology. While other phone brands have developed, none of them have exceeded Apple.

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