If there were a movie marketing category at the Oscars, Marty Supreme would take the cake for this year’s award season. Timothee Chalemet’s charisma has propelled the indie movie studio A24, with the most recent success of Marty Supreme. A semi-true story movie about a table tennis star and part-time con-man, Marty Mauser’s aspirations can only be described by the movie marketing’s slogan, “Dream Big”.
The Marty Supreme Jacket
The one standout aspect of Marty Supreme’s marketing is the signature “Marty Supreme jacket.” This isn’t just a normal piece of merchandise, but is a luxury brand windbreaker designed by the US brand, NAHMIAS. But what does this jacket have to do with a movie about a lesser-known table tennis player from the 1950s?
In all honesty, there isn’t much of a correlation, if any. But it’s the usage of the jacket as a symbol of Marty’s spirit that has captured audiences.
The Jacket’s Design Elements
The iconic windbreaker is quite simple in its design, which makes the bold typography of the movie’s title stand out. The simplicity and unisex design of it all make it all the more available for all audiences.
Wearing and owning the jacket becomes part of the marketing and message of the film itself.
Celebrity Endorsements
Chalemet sent his friends, colleagues, and other Hollywood and sports stars their very own Marty Supreme jacket. The jacket’s endorsements are strategic as they are often given to celebrities who align with the slogan of the film and Marty’s mantra, “dream big”.
Athletes like Tom Brady, Michael Phelps, and Stephen Curry, for example, all received the promotional jackets as a gift. They have ultimately become ingrained in the marketing and branding of the film. These athletes wear the jacket as a mark of their GOAT status. The celebrity endorsements of the jacket add to the exclusivity of the item itself, as it has become a very sought-after piece of merchandise.
What the jacket means to the average consumer is that it is a staple of success and achieving one’s aspirations. Owning the jacket is becoming a part of the virality of the film itself and committing to the ideology of never giving up on your dreams.