NFL teams do not change their looks very often, but when they do, it can go one way or the other. Over the years, very few have had a successful rebranding. Some teams got it right. The Los Angeles Chargers breathed new life into the brand with their well-known powder …
wachendb What I Learned Designing for a Pro Team
Designing for a professional sports team is a dream for many creatives, and I’ve been lucky enough to live that experience. But one thing I learned quickly, it’s not about what you want. It’s about what fits the brand.When designing for the Iowa Barnstormers, I had to shift from creating …
The Best and the Worst Redesigns of Sports Uniforms
Redesigning uniforms is part of the deal when branding a sports franchise. A complete redesign can transform a franchise into a brand new franchise, help increase merchandise sales, and get fans on board! A lousy redesign can be ridiculed, and fans can clamor for the good old days. The best-case …
Top 10 Logos in Sports
1. Los Angeles Lakers (NBA)The Lakers’ logo is timeless. Gold, purple, and basketball-focused appearance represent a team built on championships and dominating. 2. Milwaukee Bucks (NBA)The geometric, angular reconfiguration of the Bucks logo is bolstered and revitalized, putting it among the best in the NBA. 3. Carolina Panthers (NFL)The streamlined, fierce head panther logo with hidden motion lines exudes velocity and strength. It is among the most energetic and modern NFL logos. 4. Texas Longhorns (NCAA)The crisp, bold, burnt orange longhorn silhouette is among the most recognizable college logos. 5. Los …
How have Sports Logos changed over time?
How have Sports Logos Changed over time? Logos are perhaps the most crucial element of a sports brand. They are the representative of a team, summarizing its culture and identity. Several teams have redesigned their logos over time—some successfully, while others have come under fire for uninspired redesigns. Let’s take a look at two programs that have taken extremely different design routes: Iowa State and UConn. The Fall of Iowa State’s Logo Iowa State University has had a proud history of logo overhauls, but, unfortunately, its latest attempts have been unsuccessful. Iowa State …