Finding inspiration for sports design isn’t always about staring at a blank screen and waiting for an idea to hit. Much comes from what I see daily on the field, online, and even off the clock. The most significant source of inspiration? Watching actual games. From NFL Sundays to college …
wachendb What Working With Athletes Taught Me About Design
Working with athletes is nothing like working on your projects. When designing for someone else, especially athletes, you learn quickly that every client brings a different personality, background, and style. Some athletes want their designs loud, intense, and flashy. Others are calm, laid back, and want something clean and straightforward. …
The Best and Worst NFL Rebrands of the Last 25 Years
NFL teams do not change their looks very often, but when they do, it can go one way or the other. Over the years, very few have had a successful rebranding. Some teams got it right. The Los Angeles Chargers breathed new life into the brand with their well-known powder …
What I Learned Designing for a Pro Team
Designing for a professional sports team is a dream for many creatives, and I’ve been lucky enough to live that experience. But one thing I learned quickly, it’s not about what you want. It’s about what fits the brand.When designing for the Iowa Barnstormers, I had to shift from creating …