Working with athletes is nothing like working on your projects. When designing for someone else, especially athletes, you learn quickly that every client brings a different personality, background, and style. Some athletes want their designs loud, intense, and flashy. Others are calm, laid back, and want something clean and straightforward. …

NFL teams do not change their looks very often, but when they do, it can go one way or the other. Over the years, very few have had a successful rebranding. Some teams got it right. The Los Angeles Chargers breathed new life into the brand with their well-known powder …

Designing for a professional sports team is a dream for many creatives, and I’ve been lucky enough to live that experience. But one thing I learned quickly, it’s not about what you want. It’s about what fits the brand.When designing for the Iowa Barnstormers, I had to shift from creating …