How have Sports Logos Changed over time? Logos are perhaps the most crucial element of a sports brand. They are the representative of a team, summarizing its culture and identity. Several teams have redesigned their logos over time—some successfully, while others have come under fire for uninspired redesigns. Let’s take a look at two programs that have taken extremely different design routes: Iowa State and UConn. The Fall of Iowa State’s Logo Iowa State University has had a proud history of logo overhauls, but, unfortunately, its latest attempts have been unsuccessful. Iowa State …