NFL teams do not change their looks very often, but when they do, it can go one way or the other. Over the years, very few have had a successful rebranding. Some teams got it right. The Los Angeles Chargers breathed new life into the brand with their well-known powder blue and yellow colors and looked fantastic while not losing their classic feel. The Miami Dolphins revamped their dolphin logo in 2017 to be more streamlined and smooth, with enough tropical flair to keep old and new fans engaged. The Minnesota Vikings also tweaked their uniforms with minor changes that sharpened their logo and uniforms without losing the coolness of their classic heritage. Then, there have been franchises that have flipped the script. The Cleveland Browns made significant changes in 2015, which was supposed to make a big splash, but they mostly darkened the orange a bit, and fans noticed. The New York Jets were trying to get bold in their rebranding in 2019, and even though they were confident while doing so, all they did was make their uniforms boring and stiff. Atlanta Falcons redesigned themselves in 2020 but looked more like a video game franchise than an actual NFL brand. The best rebrands prove success but pay homage to the franchise’s history while making smart design improvements.