The Importance of Packaging

Sales vs The Package

The main purpose of packaging is to protect the product and ensure it stays intact during shipping and handling. However, without an appealing design, packaging becomes irrelevant, as poor design can lead to a lack of sales. The way brands choose to package their products can help identify or promote their business. Having poor quality and design can lead to little or no sales. If your packaging is high-quality, customers are more likely to associate your brand and your products with quality.

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Effective and Efficient Packaging

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How to design better packaging for better sales

1. Design and make samples
2. Compare costs
3. Create an Eco-Friendly package
4. Share your story
5. Deliver a fun unboxing experience

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Here are more tips when designing and creating packages

“Upon repackaging, the sales decrease by 3.2% on average, and about 70% of brands experience sales losses.”

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Sources:

www.netsuite.com

LinkedIn.com