Celebrities and Packaging

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How does the aesthetic of influencers’ packaging impact their sales?

We all want to stay up-to-date with the latest trends and newest products. Sponsorships, or celebrities creating a brand can significantly influence sales. Whether you’re making a quick online purchase or visiting a store without intending to buy anything extra, associating a face with a brand can impact sales without us realizing it. Celebrity endorsements can have a big effect on sales.

“A simple promotion from a fan-favorite influencer can exponentially increase brand visibility almost overnight. This is largely due to the genuine connection influencers share with their followers, making them far more effective marketing conduits than old-fashioned, impersonal billboards or magazine spreads.”

Caitlin Clark and Gatorade.

This encourages young adults and athletes to buy her Gatorade bottle, which then makes you want to buy the flavored water pods that go with it (sold separately) which then gets them more money.

“Influencer power lies in the authentic connection between influencers and their audience – a connection built over time through transparent communication, relatable content and shared interests.”

Shaquille O’Neal, a former pro basketball player, rapper, and sports analyst, expanded his portfolio to include pizza in June 2020.

Creativity and strong branding can earn celebrities significant income. Aesthetic packaging, an enjoyable unboxing experience, and brand sponsorships are some key strategies they use.

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4 responses to “Celebrities and Packaging”

  1. Emma Avatar
    Emma

    I have bought products due to celebrity endorsements many times! If I love a celebrity I trust their opinion and will try out products they like!

    Reply
  2. Lydia Miller Avatar
    Lydia Miller

    I really like the celebrity examples that you used. It goes to show how wide their portfolios can go in terms of products that they indorse. For example, most would not expect Shaq to be involved in the pizza industry. But, putting him on their packaging is a major marketing strategy.

    FYI- Shaq recently made gummy candy!! The packaging on it is very notable:)

    Reply
  3. Seth Q Avatar
    Seth Q

    If a celebrity endorses it, im definitely gonna buy it!

    Reply
  4. Tara Presley Avatar
    Tara Presley

    Collaborating with celebrities is very smart of these brands to do, as it plays a huge role in the marketing of their products. I have definitely fell victim to buying products due to celebrities sharing it or having their names on it!

    Reply

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