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How Brands Transform Their Packaging for Christmas and Boost Sales The holiday season is a powerful time for brands. As shoppers enter stores and scroll through online listings with festive anticipation, brands leverage this excitement by adding a touch of holiday magic to their packaging. These seasonal makeovers can make a significant difference in…
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Logo redesigning and packaging 5 Food Brands that Refreshed their Look Each redesign aligned with brand values, addressed operational or consumer needs, and modernized packaging without losing brand identity. Mcdonalds, Rxbar, cadbury, dunkin, hampton creek Dunkin’ Donuts changed its name to Dunkin’ in 2018 to become more of a beverage focused brand and appeal…
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The theory of typography Typography: the art and practice of arranging type elements to create visually appealing and effective communication -typeface -fonts -alignment -aesthetically pleasing -easy to read The font you choose can establish brand identity, create consistency, influence emotion and differentiate the brand Ellen Lupton’s essay “The Science of Typography” explores research on…
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Read how branding, labeling and packaging has evolved over time. Early packaging had a straightforward purpose: to protect and store food and essential goods. The Egyptians and Greeks were among the first to use glass containers for oils and perfumes, while clay pots and amphorae stored wine and grains. The invention of paper and…
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Packaging Design can shape your brands identity Packaging design has evolved far beyond its initial purpose of simply protecting products during shipping and handling. Your package design not only influences sales but it also gives a good first impression on your company. The design and presentation of packaging has become an extension of the…
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Packaging has become more than just a protective layer around products. As the world faces changes and consumer preferences shift, the future of packaging is experiencing changes driven by sustainability, innovation, and consumer experiences. Sustainability: One of the biggest packaging trends shaping the future is sustainable packaging. People are more conscious about materials than…
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Creating a memorable experience The product’s design is important, and the unboxing experience is equally significant. Creating a fun and unique unboxing process can greatly impact sales. When you make the unboxing enjoyable, people are more likely to share it and remember your product! 6 Amazing Unboxing Experiences and Ideas To Try When celebrities…
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The importance of sustainability The article discusses Mars’ initiatives to innovate sustainable packaging through different programs. They focus on reducing plastic waste, exploring eco-friendly materials, and increasing recyclability. Mars has partnered with various organizations to test alternatives, including reusable packaging and compostable wrappers, aiming to balance sustainability with product safety and consumer convenience. mars.com…
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How does product packaging play into profit? There are a lot of steps put into creating packaging for a brand. Researching about the psychology of packaging can be an important steps that companies may forget about because you want to have a good first impression and want people to remember your brand. Elements of…
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How does the aesthetic of influencers’ packaging impact their sales? We all want to stay up-to-date with the latest trends and newest products. Sponsorships, or celebrities creating a brand can significantly influence sales. Whether you’re making a quick online purchase or visiting a store without intending to buy anything extra, associating a face with…