Logo redesigning and packaging
5 Food Brands that Refreshed their Look
Mcdonalds, Rxbar, cadbury, dunkin, hampton creek
Each redesign aligned with brand values, addressed operational or consumer needs, and modernized packaging without losing brand identity.
Dunkin’ Donuts changed its name to Dunkin’ in 2018 to become more of a beverage focused brand and appeal to a new generation of customers
PepsiCo has redesigned its packaging for a number of reasons, including to reduce plastic use, improve sustainability and create new visual identity
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