The theory of typography
Typography: the art and practice of arranging type elements to create visually appealing and effective communication
-typeface
-fonts
-alignment
-aesthetically pleasing
-easy to read
The font you choose can establish brand identity, create consistency, influence emotion and differentiate the brand
Ellen Lupton’s essay “The Science of Typography” explores research on how typography impacts readability and user preference. Studies reveal complex interactions between factors like font size, line length, and screen quality, often challenging design conventions.
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